Job Description

Job Description

Job Description

About New America: New America is a nonprofit, nonpartisan public policy institute that invests in new thinkers and new ideas to address the next generation of challenges facing the United States. New America is dedicated to renewing, reimagining, and realizing the promise of America by continuing the quest to realize our nation's highest ideals, honestly confronting the challenges caused by rapid technological and social change, and seizing the opportunities those changes create.

About the Role: New America is seeking a strategic, technically savvy Digital Marketing Manager to join its Central Communications team. Reporting to the Digital Director, this role will leverage digital analytics and strategic insights to help expand New America’s reach and impact across digital channels, with a focus on email newsletter project management.

The ideal candidate has at least five years of experience in digital communications or marketing, with demonstrated expertise in email marketing, audience engagement, and digital analytics.

Working with communications staff and program teams across the organization, the Digital Marketing Manager will play a critical role in providing timely, data-backed insights to inform digital communications strategies; managing and optimizing email newsletters and campaigns; and supporting cross-team coordination. A key member of the Central Communications team, this role requires a creative, collaborative mindset with a passion for using data to engage diverse audiences through digital channels.

Responsibilities:

Analytics and Performance Measurement (via GA4, Email, Web, Social) – 45%

• Lead the development and execution of a comprehensive analytics strategy across email, web, and social channels to assess performance, engagement, and growth opportunities;
• Analyze key metrics and user behaviors using Google Analytics 4, Mailchimp, and native social analytics tools to surface trends, inform strategic decisions, and improve digital impact;
• Build and maintain dynamic dashboards and reports that provide actionable insights for communications and development staff, program teams, and leadership;
• Partner with communications colleagues, including Senior Visual Designer & Brand Lead, and Senior Data Visualization Developer, to translate data into compelling visualizations and narratives for internal and external audiences through quarterly, annual, and ad-hoc reports;
• Conduct audience segmentation analysis and user journey mapping to optimize outreach strategies and enhance personalization;
• Define and track meaningful KPIs in collaboration with cross-functional teams in alignment with organizational goals;
• Stay abreast of analytics trends, tools, and best practices to refine tracking methodologies and drive innovation;
• Lead and facilitate analytics training to enhance staff data literacy and enable a broader organizational understanding of digital engagement metrics.

Email Marketing & CRM Management (Mailchimp) – 45%

• Provide strategic oversight of the organization’s email marketing efforts, using data to inform send-time optimization, segmentation, and content strategy;
• Oversee subscriber database health and growth strategies, leveraging Mailchimp’s tools for audience management and automation;
• Serve as a resource for staff with email marketing needs, offering guidance grounded in analytics and performance data;
• Ensure email communications are accessible, on-brand, and consistent with organizational voice and design standards;
• Collaborate with Central Communications team to maintain an organization-wide email calendar informed by performance trends;
• Develop and deliver targeted trainings on Mailchimp, CRM best practices, and data-driven content strategy.

Strategic Communications and Project Management – 10%

• Assist in internal analysis and evaluation of email marketing tools and digital infrastructure, including recommending enhancements or changes;
• Support project management and coordination across the communications team and broader organization; and
• Contribute to internal systems and processes that support a strong, equitable, and effective communications team.

Qualifications:

• Minimum of five years of experience in digital communications or a related role;
• Demonstrated experience managing email campaigns and subscriber databases via Mailchimp or similar platforms;
• Strong analytical skills, including experience analyzing and interpreting engagement metrics;
• Familiarity with audience segmentation and research tools;
• Experience using digital analytics platforms (e.g., Google Analytics) to drive insights;
• Strong written communication, editing, and collaboration skills;
• Excellent organizational and time-management skills; able to manage multiple projects under tight deadlines;
• A self-starter with an attention to detail and a passion for mission-driven work;
• Knowledge of HTML and accessibility best practices for email design is a plus; and
• Experience in policy communications or a think tank environment is a plus.

Location: This position is based in Washington, DC, and follows a hybrid schedule (up to two remote days/week). Fully remote candidates based in the U.S. will also be considered, with occasional travel to DC for team or organization-wide events.

Compensation and Benefits: This is a full-time position with benefits. The salary range is $80,000 to $90,000. New America is committed to offering competitive compensation packages to attract top talent.

New America offers a highly competitive benefits package that includes health care, dental, and vision coverage; a generous retirement plan; paid time off; observes all federal holidays; and an office-wide closure between Christmas and New Year’s Day.

How to Apply: Please submit a resume, cover letter, and 1–2 work samples (e.g., an email newsletter, analytics report, or audience research summary). Applications will be reviewed on a rolling basis, and early applications are encouraged. No calls or emails, please.

*Physical Requirements:

• This position is hybrid, working from home and in an office environment and sits at a desk for extended periods of time and requires dexterity to operate general office equipment;
• The person in this position will frequently communicate with peers, management, company partners/vendors, and the general public and must be able to exchange accurate and timely information verbally and in writing and
• This position may require walking, bending, kneeling, and standing and will require sitting for extended periods of time.

*Work Environment:

• The work environment is in an indoor office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets

Originality and Transparency: At New America, we value authentic voices and intellectual property rights. All application materials, including, cover letters, writing samples, and any other submissions, must be solely your own original work. The use of AI text generation tools like ChatGPT, language models, or other artificial intelligence writing assistants is strictly prohibited for any part of your job application. Submissions found to contain AI-generated content will be immediately disqualified from consideration. Applicants have a responsibility to be fully transparent about authorship and any tools or resources utilized. We celebrate human ingenuity and want to hear your genuine thoughts and experiences

New America is an equal opportunity employer committed to hiring a diverse workforce at all levels of the organization thereby creating a culture that allows us to better serve our clientele, our employees and our communities. We value and encourage the contributions of our employees and strive to create an environment where everyone can reach their full potential and drive outstanding results. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state, or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits, and termination. This is a bargaining unit position.

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