Join to apply for the Senior Growth Writer role at Robinhood Join to apply for the Senior Growth Writer role at Robinhood Get AI-powered advice on this job and more exclusive features. Join a leading fintech company that’s democratizing finance for all. Robinhood Markets was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood and its subsidiaries and affiliates are lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in. With growth as the top priority... The business is seeking curious, growth-minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If you’re invigorated by our mission, values, and drive to change the world — we’d love to have you apply. About the team + role We are seeking a dedicated Senior Lifecycle/Growth Writer to join our dynamic creative team. In this role, you will be responsible for crafting compelling and effective copy that engages our audience throughout the customer lifecycle. Your work will directly impact our growth initiatives by driving customer acquisition, engagement, retention, and loyalty. The role is located in the office location(s) listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations. What You’ll Do Content Strategy: Develop and implement a content strategy that aligns with the customer lifecycle and growth objectives. Collaborate with cross-functional teams to create content that supports marketing campaigns, product launches, and customer journeys. Copywriting: Write persuasive and engaging copy for various channels, including email campaigns, landing pages, in-app messages, social media, and more. Ensure all content is on-brand and tailored to specific audience segments. Lifecycle Marketing: Create and optimize content for each stage of the customer lifecycle, from acquisition to retention. Develop messaging that resonates with customers at different touchpoints and drives conversion. Growth Initiatives: Collaborate with the growth team to develop content that supports A/B testing, lead generation, and other growth experiments. Analyze results and iterate on content to improve performance. SEO & Analytics: Incorporate SEO standard processes into your writing to improve search rankings and organic traffic. Monitor content performance using analytics tools and adjust strategies as needed to achieve critical metrics. Team Collaboration: Work closely with designers, marketers, product managers, and other collaborators to ensure cohesive messaging across all platforms. Provide guidance and mentorship to junior writers as needed. What You Bring Experience: 5+ years of experience in copywriting, content strategy, or a related field, preferably in a lifecycle or growth-focused role. Skills: Exceptional writing, editing, and storytelling skills. Strong understanding of customer psychology and how to craft messages that drive action. Familiarity with SEO principles and analytics tools. Creativity: Ability to generate innovative ideas and solutions that enhance the customer experience and contribute to growth objectives. Attention to Detail: Meticulous in proofreading and ensuring accuracy in all content produced. Collaboration: Proven track record to work effectively in a team environment, with excellent communication and interpersonal skills. What We Offer Market competitive and pay equity-focused compensation structure 100% paid health insurance for employees with 90% coverage for dependents Annual lifestyle wallet for personal wellness, learning and development, and more! Lifetime maximum benefit for family forming and fertility benefits Dedicated mental health support for employees and eligible dependents Generous time away including company holidays, paid time off, sick time, parental leave, and more! Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan. For other locations not listed, compensation can be discussed with your recruiter during the interview process. Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)
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