Job Description
Job Description
Job Description
Benefits:
- Bonus based on performance
- Company parties
- Competitive salary
- Flexible schedule
- Free food & snacks
- Paid time off
- Parental leave
- Wellness resources
We are seeking a highly skilled and experienced
SEO Copywriter to join our dynamic digital marketing team. This role requires a creative storyteller with a proven track record in writing compelling, search-optimized content that drives engagement and conversions. The ideal candidate will have a deep understanding of SEO best practices, hands-on experience with WordPress, and proficiency in using SEO software to research, analyze, and develop content strategies.
Key Responsibilities
- Content Creation & Optimization
- Develop high-quality, engaging, and SEO-friendly copy for websites, blogs, landing pages, product descriptions, and other digital platforms.
- Write clear, compelling headlines, meta descriptions, and CTAs to improve search visibility and click-through rates.
- Optimize existing content for on-page SEO factors, including keyword usage, internal linking, and formatting.
- SEO Strategy & Execution
- Conduct thorough keyword research using SEO tools like SEMrush, Ahrefs, or Moz to identify opportunities for new content and optimize existing pages.
- Analyze competitor content and strategies to ensure our content stays competitive and relevant.
- Collaborate with the SEO team to create content calendars and execute content strategies that align with business goals.
- WordPress Management
- Utilize the backend of WordPress to publish, format, and optimize content with a focus on user experience and SEO.
- Ensure proper use of tags, categories, and plugins like Yoast SEO or Rank Math for effective on-page optimization.
- Troubleshoot and resolve minor technical issues related to content and website functionality.
- Performance Analysis & Reporting
- Use analytics tools such as Google Analytics, Google Search Console, and SEO software to monitor content performance and provide actionable insights.
- Adjust content strategies based on data to improve rankings, traffic, and engagement metrics.
- Collaboration & Communication
- Work closely with design, development, and marketing teams to ensure cohesive messaging and branding across all digital channels.
- Provide guidance and feedback to junior writers or freelancers as needed.
Requirements - Experience : 3+ years of proven experience as an SEO Copywriter or similar role.
- Education : Bachelors degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
- Technical Skills :
- Advanced proficiency with WordPress, including familiarity with themes, plugins, and basic HTML.
- Proficiency in using SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
- Knowledge of Google Analytics, Search Console, and content management systems.
- Writing Skills : Exceptional ability to write, edit, and proofread clear and engaging content tailored for specific audiences and platforms.
- Analytical Skills : Ability to analyze data and translate insights into actionable recommendations.
- SEO Knowledge : In-depth understanding of on-page, off-page, and technical SEO best practices, including E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
Preferred Qualifications - Experience in creating pillar content and topic clusters.
- Familiarity with voice search optimization and emerging SEO trends.
- Basic graphic design skills or experience using tools like Canva or Adobe Creative Suite.
Soft Skills - Strong organizational skills and ability to manage multiple projects with tight deadlines.
- Excellent communication and interpersonal skills for cross-team collaboration.
- Creative thinker with a solution-oriented mindset.
Benefits - Competitive salary with performance-based incentives.
- Flexible work environment (hybrid options available).
- Paid time off.
- Fully stocked office kitchen and weekly meals.
- Opportunities for professional development and certifications.
- Access to cutting-edge SEO tools and resources.
Job Tags
Freelance, Work at office, Flexible hours,